If your content isn’t converting, this might be why...

In this episode of The Social Circle, Candace and Jennifer break down what makes a call-to-action (CTA) actually work.

From why “link in bio” is tired, to how to make your ask feel human and clear, this episode is packed with practical, real-talk advice on how to guide your audience without sounding pushy.

You’ll learn:

• The difference between engagement and sales CTAs

• Why simplicity wins (every time)

• Easy swaps to make your CTAs feel more like conversations

• Why copywriting skills matter (yes, even for captions)

• How to match your CTA to your post’s goal

Plus, they share their favorite CTA examples, tips for using ChatGPT and what’s working inside the Social Circle VIP community.

🎯 Action Step: Look at your last 3 posts, did you include a CTA? If not, it’s time to change that

💡 Tools & Resources:

Join the *NEW* Social Circle Instagram - https://www.instagram.com/thesocialcirclevip/

Repurpose.io 👉 https://repurpose.io?fpr=311209&fp_sid=tsc 

Beacons - https://beacons.ai/signup?c=candace.wells

Shannon McInstrie Instagram - https://www.instagram.com/shannonmckinstrie/

Welcome to The Social Circle!

The podcast where content creators, entrepreneurs, and digital storytellers come together to grow, learn, and make an impact.

Hosted by Candace and Jennifer, each week, we break down the latest social media trends, share expert content creation strategies, and highlight real success stories from our Social Circle VIP community.

From insider tips on what’s working now to celebrating wins from our members, every episode is packed with actionable advice to help you build your brand and connect with your audience—whether you're just getting started or refining your strategy.

💡 Join The Social Circle VIP Community – a place where creators get the support, tools, and real strategies to grow with confidence: skool.com/the-social-circle-vip-1058 

🎙 New episodes every week! Subscribe now: https://www.youtube.com/@Thesocialcirclevip

Spotify: https://open.spotify.com/show/0jZzLdBW9js6TklQHSU6Wg?si=mtCJuvpJRjG9YKm5gfd_8w 

Apple Podcasts: https://podcasts.apple.com/us/podcast/the-social-circle/id1797627683

Amazon Podcasts: https://music.amazon.com/podcasts/068b8797-3aa8-47e5-89fb-d017cf01d863/the-social-circle 

iHeartRadio: https://iheart.com/podcast/268858070/

JENNIFER OFFICIAL LINKS:

YouTube: https://www.youtube.com/@jenniferradolak 

Instagram: https://www.instagram.com/jen_radolak/  

TikTok: https://www.tiktok.com/@jenniferradolak 

Facebook: https://www.facebook.com/Hellothere85 

CANDACE OFFICIAL LINKS:

YouTube: https://www.youtube.com/@justtheblendedwells 

Instagram: https://www.instagram.com/justtheblendedwells/

TikTok: https://www.tiktok.com/@justaflchick

Facebook: https://www.facebook.com/candace.monicaa

** This video was not created for children under the age of 13**

Affiliate Disclaimer: Some of these links may be affiliate links, meaning if you purchase, we may make a small percentage of the sale.  This doesn’t affect you as the buyer, you will not pay more because of an affiliate link.

FTC: This video is not sponsored